This post could not have come at a more exciting time, with India’s Bodice by Ruchika Sachdeva taking away the International Woolmark Prize for Womenswear 2017/18.
Since its establishment in 2011, Bodice has branded itself around the evolution of minimal wardrobe staples, with the use of India’s textiles in it’s modern tailoring.
For me, the detailing, utility and asymmetry of garments is what caught my eye when I first saw the runway images of Bodice at Lakme Fashion Week 2015. Since then I have been an avid follower of not just the brand’s fashion but also the design principles used by Ruchika Sachdeva.
It is no surprise then that, with growth over the years, Bodice won the prestigious award this year with clarity from the outset.
Ruchika Sachdeva visited the following sustainability and ethical issues on the creation of the Woolmark collection:
- Upcycling: addressing the issue of consumer waste in fashion. Bodice used traditional recycling techiniques, coming from the nostalgia of Sachdeva seeing her grandmother making quilts from upcycled saris.
- Handmade: collaborating with hand weavers in India. Bodice progressed weavers to create with an unconventional approach to traditional techniques.
- Natural: use of natural dyes, preventing hazardous chemical dyes from impacting artisans and the environment. Bodice worked with Bio Dye that was produced in central India making the collection skin safe.
- Environmental: producing from natural, renewable resources that are biodegradable. Bodice sourced trims such as buttons from coconut shell, seashell and wood.
The label’s commitment to matters affecting the textiles and garment industry of India also resonates in their signing to the ‘Incomplete Manifesto’ set up by creative agency, Border & Fall. This manifesto outlines focus areas for designers to work on back home as they grow globally.
With this achievement and combining the listed pillars to endeavor fair business practices, Bodice has become a lead example of the forward thinking designers India has to offer the global market when it comes to sustainable fashion.
Stay connected here to find out when the collection will be available for us to invest in a conscious staple or two!